Cupertino Plumbing is a family-owned and operated full-service residential plumbing contractor with a plumbing showroom in the San Jose, California area that has been in business for over 40 years.
Cupertino Plumbing wanted to grow their business by reaching more of their target audience and responding to customer needs as quickly as possible.
A total digital marketing system – including a smart website, search engine advertising, display advertising, retargeting, and online chat. This customized solution reached more of their target audience, improved advertising performance, and lowered costs. And the mobile app and lead management software enabled them to see new leads in real-time, track results for each of their marketing sources, and determine ROI.
- 200% increase in leads from ReachSearchTM campaigns
- Increased online presence, including being found on Google more often
- 26% increase in site visits and 73% increase in calls since launching ReachEdgeTM website
- Improved call handling with use of call tracking
“I would highly recommend ReachLocal to another business; I had no idea how [much] they would increase my business. It’s been phenomenal, and I would highly recommend them to anybody.”
- Frank Cardia, Owner and Operator of Cupertino Plumbing
Cupertino Plumbing had an outdated website and inefficient online marketing campaigns that did not enable them to track where leads came from. Their campaigns were not helping Cupertino Plumbing capture enough of the market, nor were they able to convert enough leads into customers. In a highly competitive market, they struggled with being able to respond to customer requests quickly enough via phone and social media. They needed a more integrated approach to online marketing.
In early 2014, Cupertino Plumbing found ReachLocal and was intrigued by the breadth of marketing solutions it offered. They were looking for an online marketing provider with a combination of software and services that would help them capture a larger part of the market and grow their business. When they discovered ReachLocal could not only help get them more leads but also had a system that would help them track where leads came from and manage those leads in order to turn more of them into customers, they knew they had found the right partner.
Cupertino Plumbing began using ReachLocal’s total digital marketing system including the ReachEdge website and lead management system, ReachSearch pay-per-click marketing, ReachDisplayTM display advertising, ReachRetargetingTM, and TotalLiveChatTM. With ReachEdge, they were able to replace their outdated website with one that was not only modern and attractive, but also gave them the ability to track leads in a way they had never been able to do before. Now, thanks to notifications they receive via the mobile app each time a new lead comes in, they can respond more quickly to inquiries from prospective customers. They also used call tracking to improve their overall call handling by listening to customer interactions with staff and using this to better train on proper call handling in order to gain more appointments.
In addition to the total digital marketing system, Cupertino Plumbing also received a team of online marketing professionals who were there every step of the way to improve the company’s website and campaign performance. “The customer service I’ve received from [my account team] has been phenomenal. They’ve always been there for me and always answered any questions and responded to phone calls immediately and always helped me out with the campaign and anything I’ve needed,” said Frank Cardia, owner and operatorof Cupertino Plumbing.
Cupertino Plumbing found that they were able to capture parts of the Bay Area market that they never knew they could reach into with the combination of ReachEdge and ReachSearch. The ReachSearch campaign brought them a 200% increase in leads versus prior campaigns they had run. Their new site also drew more traffic than they had ever gotten before, seeing a 26% increase in traffic and 73% increase in calls in the first six months. By using lead and call tracking, they were able to convert more of that traffic into customers. The mobile app even enabled them to know when leads called without leaving a message, and by calling these leads back, they were able to turn those leads into customers. The live chat functionality from TotalLiveChat on their website helped them capture and convert more visitors into contacts.
Cupertino Plumbing has been able to increase revenue by using the custom marketing emails built into ReachEdge to stay top of mind with leads and turn more of them intocustomers. They’ve also been able to get more revenue from existing customers using these campaigns. Additionally, the tracking functionality in ReachEdge has enabled themto better understand how their various marketing campaigns are working, giving them the insights needed for optimizing those campaigns to drive more leads and spend marketing dollars where they would see the most ROI.