Davis Trading’s current customer is largely of offline, but they understand the importance of getting their business online to attract new customers as people shift away from phonebooks and toward search engines to find products and services.
Davis Trading runs ReachLocal's search advertising solution, ReachSearch, and our mobile in-app geofencing solution, ReachDisplay GeoFence, to get in front of new customers and increase brand awareness.
Since working with ReachLocal, Davis Trading has consistently seen new leads come in as a result of ReachSearch. They enjoy working with ReachLocal for search advertising because of the flexibility in altering their campaigns – the ReachLocal team can adjust campaigns based on external factors – and they can see from the reports that their campaigns are successful.
“I’ve never even thought about not using the service,” said Harold Setynski, Davis Trading’s sales and marketing manager, of ReachSearch.
Davis Trading added ReachDisplay GeoFence to their marketing mix because they were interested in the potential to reach new customers directly through their mobile devices. They’ve been early adopters of the technology in their area.