Case Study

Kennesaw State University Sports + Entertainment Park

“Working with ReachLocal has allowed us to reach an audience that we didn’t have the opportunity to reach in the past.”

- Maggie Gendernalik, Sales + Marketing Manager, Kennesaw State University Sports + Entertainment Park

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Company Overview

The Kennesaw State University Sports + Entertainment Park is one of the finest recreation complexes in the Southeast, with 88 acres of multi-purpose sports and recreation just one mile from KSU’s main campus in Kennesaw, Georgia.

Challenges

The KSU Sports + Entertainment Park team was looking for targeted and measurable ways to reach a variety of patrons and potential visitors for various events held at the Sports + Entertainment Park on a budget.

Solutions

The KSU Sports + Entertainment Park team partnered with ReachLocal to run Facebook advertising campaigns through ReachSocial Ads, display advertising campaigns through ReachDisplay, and custom YouTube advertising campaigns to reach a wider audience and attract people to KSU events.

Results

  • Display advertising campaign received 500k impressions
  • Facebook advertising campaign received 180k impressions
  • YouTube advertising campaign received over 185 hours of view time
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Reviews & Case Studies

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