Nobel Learning Communities, Inc.

Nobel Learning Communities, Inc.

ROI
Increased advertising ROI
Management
Simplified multibrand, multilocation online advertising management
Improved
Improved tracking of ad responses

Nobel Learning Communities is a network of more than 180 private preschools, elementary schools, middle schools, and high schools. Nobel Learning schools are characterized by high quality, well-rounded curriculum, caring and skilled teachers, and personalized attention for each student. Nobel Learning schools also offer before-and after-school programs and the Camp Zone® summer program.

“ReachLocal is the embodiment of a company that is both high-tech and high-touch. Their technology platform frees the account team to focus on us. ”

- Shari Anisman, Vice President Marketing

Challenges

The marketing team at Nobel Learning Communities recognized that parents were increasingly looking online for information about private schools and childcare programs. They also knew that managing search advertising across 19 different brands in more than 15 states presented inherent challenges. Each school required a unique approach targeted to its local market. In addition, it was difficult for Nobel Learning Communities to track the return on their advertising investment. “We wanted a way to handle the complexity of advertising many brands in multiple markets from a centralized corporate office,” Shari Anisman, Vice President of Marketing, explains. “We were looking for a partner that could provide search engine marketing, in-depth analysis, and the business acumen to help us achieve a healthy ROI.”

 

COMPANY OVERVIEW

Nobel Learning Communities is a network of more than 180 private preschools, elementary schools, middle schools, and high schools. Nobel Learning schools are characterized by high quality, well-rounded curriculum, caring and skilled teachers, and personalized attention for each student. Nobel Learning schools also offer before-and after-school programs and the Camp Zone® summer program.

Solutions

Nobel Learning Communities found the right solution with ReachLocal. ReachSearch™ search engine advertising helps Nobel Learning Communities schools appear in the sponsored listings of the search results when parents look for schools or childcare programs near their neighborhoods. And ReachRemarketing™ advertising draws return visits to the schools’ websites to encourage higher enrollment numbers.

ReachLocal’s technology platform provides exceptional tracking capabilities. Anisman and her team can see which ads are receiving responses. They can track and listen to calls that result from phone numbers strategically assigned to ads.

 

RESULTS

ReachLocal’s knowledgeable team, backed by advanced technology, helps Nobel Learning Communities implement local online advertising campaigns efficiently from the corporate office. ReachLocal’s sophisticated tracking and detailed reporting give Nobel Learning Communities information that they can use to tailor search advertising efforts and maximize ROI. They can continuously recalibrate search advertising strategies for each school and brand across different markets. They can quickly spot trends such as popular search terms or the peak periods for inquiry phone calls, which in turn enables Nobel Learning Communities to adjust ad wording and admissions call center schedules, for instance.

The ability to better track online advertising has given Nobel Learning Communities valuable insight into the services and programs customers are seeking and the search terms they are using to find them. “We can better understand what the parents in each of our communities are looking for,” says Anisman. “Then we can prioritize and tailor our communications to better represent the ways in which we are able to meet their needs, which helps us get more of a return on our advertising dollars.”