Case Study

Santa Ana College

“Our ad program has been very successful, driving engagement and enrollment applications. Facebook is very important for higher education and reaching prospective students.”

- Judy Iannaccone, Director of Public Affairs and Publications, Santa Ana College

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Company Overview

Santa Ana College in Orange County, CA provides academic programs and top-ranked student services to help its students prepare for their careers or advance their studies by getting their associates degree.

Challenges

The team at Santa Ana College was interested in using Facebook advertising to reach their target age group and attract more prospective students, but they were unsure how to set up their campaign and run it successfully.

Solutions

Santa Ana College was working with ReachLocal for their paid search advertising campaign and felt it was a natural fit for ReachLocal to run Facebook advertising for them. The ReachLocal team set up a Facebook advertising campaign for them to reach their target audience, increase page likes and drive enrollment applications.

Results

  • Reached 113,422 prospects

  • Received 2,807 ad clicks

  • Generated 138 new page likes

  • Recorded extremely high engagement by user experience 

 

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Reviews & Case Studies

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