Scion San Francisco

Scion San Francisco

17%
Participating dealers’ car sales grew 17% YOY
28K+
Pilot generated 28k+ clickthroughs
134%
One dealership attained 134% YOY growth

For drivers seeking individuality on the road, Toyota’s Scion offers a creative alternative to mainstream car brands. Since its launch in 2002, Scion targets a younger market with its fresh approach and unique body styles.

“Partnering with a great SEM provider – like ReachLocal – will be win-­win.”

— Briana Nelson, Scion

Challenges

Educate dealers and encourage the transition to digital, Strengthen Scion’s digital presence, Drive more traffic, leads and car sales

Solutions

Tested pilot program with 7 local dealerships, Ran highly targeted campaigns for paid search, display and mobile, Used Google Display to create awareness of dealerships and lease specials,Grew digital investment from 10% to 80% of marketing budget