About
Yvette Shipman is a residential real estate agent with Pacific Union Real Estate specializing in second homes in the beautiful Lake Tahoe, CA/NV, area.
Challenges
Shipman was looking for a way to expand her business through Facebook and retarget interested potential buyers who meet her demographic criteria.
Solutions
Shipman partnered with ReachLocal at the recommendation of a colleague to retarget interested buyers through ReachRetargeting. She added ReachSocial Ads, ReachLocal’s Facebook advertising solution, to reach potential buyers through Facebook.
Results
In less than one month, Shipman’s ReachSocial Ads campaign:
- Drove almost 400 website clicks
- Received nearly 14k impressions
- Generated close to 300 page engagements
In less than four months, Shipman’s ReachRetargeting campaign:
- Saw more than 380k impressions
- Generated more than 900 website visits
- Targeted interested buyers in the right target demographic
