Yvette Shipman is a residential real estate agent with Pacific Union Real Estate specializing in second homes in the beautiful Lake Tahoe, CA/NV, area.
Shipman was looking for a way to expand her business through Facebook and retarget interested potential buyers who meet her demographic criteria.
Shipman partnered with ReachLocal at the recommendation of a colleague to retarget interested buyers through ReachRetargeting. She added ReachSocial Ads, ReachLocal’s Facebook advertising solution, to reach potential buyers through Facebook.
In less than one month, Shipman’s ReachSocial Ads campaign:
- Drove almost 400 website clicks
- Received nearly 14k impressions
- Generated close to 300 page engagements
In less than four months, Shipman’s ReachRetargeting campaign:
- Saw more than 380k impressions
- Generated more than 900 website visits
- Targeted interested buyers in the right target demographic